Coldfrank
Coldfrank is a Spanish streetwear brand manufacturing hoodies, jackets, and knitwear locally. Their store was live and making sales — but it had accumulated security vulnerabilities, performance debt, and had no systematic approach to converting visitors into buyers. Revenue was below what the brand's quality warranted. The engagement covered three areas: security, performance, and active conversion strategy.
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HOW WE DID IT
Security Audit & Hardening
A thorough security audit identified multiple vulnerabilities across the store's codebase and plugin stack. We resolved each one systematically — patching exploits, hardening authentication, updating dependencies, and implementing ongoing monitoring. An unsecured store is a liability for both the brand and its customers.
Performance Optimisation
Audit of page speed across product pages, collection pages, and checkout. Image optimisation, script deferral, and caching improvements reduced load times and improved the overall shopping experience — particularly on mobile, where the majority of traffic arrived.
Conversion Campaigns
Designed and implemented a suite of popup campaigns targeting different stages of the customer journey — welcome discounts for new visitors, exit-intent offers for abandoning carts, and loyalty triggers for returning customers. Each campaign built around the brand's tone and visual identity.
Discount & Promotion Mechanics
Set up a structured discount and promotion framework — limited-time offers, bundle incentives, and seasonal campaigns — with clear rules to protect margin while driving volume. Integrated with the store's existing customer flow.
THE OUTCOME
“We had no idea how exposed the store was until Cristian walked us through it. Now we have security we trust and campaigns that actually convert.”
Founder — Coldfrank